Last Updated: August 16, 2023
USB Home Care LLC and its subsidiaries and affiliated entities (“USB,” “we” or “us”) provides direct to consumer laboratory testing. This Privacy Policy applies to information we collect from or about you, including when you create an account, register a testing kit and receive related results, use our websites, mobile applications, products, services, and other online products and services that link to this Privacy Policy, make purchases, contact our customer service team, engage with us on social media, or otherwise interact with us (collectively, our “Services”). This Privacy Policy does not apply to aggregated or de-identified information that cannot reasonably be used to identify you.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. If you do not agree with any aspect of this Privacy Policy, you should immediately stop using our Services. Capitalized terms used but not defined in this Privacy Policy have the meaning given to them in our other policies (e.g., our Terms of Use or our Service Agreement and Informed Consent).
CONTENTS
Advertising and Analytics Services Provided by Others
Your California Privacy Rights
COLLECTION OF INFORMATION
Information You Provide to Us
We collect information you provide directly to us, including but not limited to the following:
Other Information We Collect When You Interact with Us
When you access or use our Services or otherwise transact business with us, we automatically collect information about your activities, including:
Information We Collect from Other Sources
We may also obtain information about you from other sources. For example, we may collect information about you from healthcare providers and clinics (including licensed Health Care Professionals), partner Labs, and others you direct to share personal information with USB.
Information We Derive
We may derive information or draw inferences about you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.
USE OF INFORMATION
We use the information we collect to provide, maintain, and improve our Services including, but not limited to:
SHARING OF INFORMATION
We share personal information in the following circumstances or as otherwise described in this policy:
SOCIAL SHARING FEATURES
The Services may offer social sharing features and other integrated tools, such as the ability to register and login using your third-party social media account details (like your Facebook login). The information we receive about you in connection with your log in varies depending on the social media provider but will be shared with you at the time of your account creation. We will use the information we receive as described in this Privacy Policy or for purposes that are otherwise made clear to you on the Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the social media providers.
ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by USB and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices in the US. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.
We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interest. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
USB does not respond to Do Not Track (“DNT”) signals to the extent received from a web browser. Because there currently is not a universally accepted technological or legal standard for recognizing or honoring DNT signals as reflections of user choice, we do not respond to them at this time. Once such technology is created and has received applicable regulatory approval, we will consider (a) whether it is possible; and (b) if so, how it can be incorporated within our environment in the future.
YOUR CHOICES
Account Information
You may update and correct certain account information you provide to us at any time through our patient portal or by emailing us at customercare@usbiotek.com. If you wish to deactivate your account, please email us at customercare@usbiotek.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of some of our Services.
Promotional Communications
You may opt out of receiving promotional emails or text messages from USB by following the instructions in those communications or by managing your communication preferences in your account settings menu. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations. You may also opt out of receiving promotional emails or text messages from third parties with whom we’ve shared your personal information as described in the “Sharing of Information” section above by following the instructions provided by such companies in their promotional communications to you.
Mobile Push Notifications
With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
YOUR CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code section 1798.83) afford consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
California Consumer Privacy Act
In the preceding 12 months, we have collected the following categories of personal information:
For examples of the precise data points we collect and the categories of sources of such collection, please see Collection of Information above. We collect personal information for the business and commercial purposes described in Use of Information above.
California law requires that we provide transparency about personal information we “sell,” which for purposes of the CCPA broadly means scenarios in which we have shared personal information with third parties in exchange for valuable consideration. As described in this Privacy Policy, we may share your personal information with our partners, third parties or affiliates for our marketing or other purposes, including such third parties’ own purposes. To the extent such sharing is considered a “sale” under the CCPA, as a California resident, you have the right to opt out of these sales at any time by submitting this form found by visiting our “Do Not Sell My Personal Information” webpage or emailing us at [insert email address]. [We do not knowingly sell personal information about consumers under the age of 16.]
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, disclose, and sell, (2) request deletion of your personal information, (3) opt out of any “sales” of your personal information that may be occurring, and (4) not to be discriminated against for exercising these rights. You may make these requests by submitting this form or emailing us at [insert email address]. We will verify your request by asking you to provide information related to your registered account or a recent interaction with us. We will not discriminate against you if you exercise your rights under the CCPA.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.
Shine the Light
California law permits residents of California to request certain details about how their information is shared with third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please by submit this form or email us at [insert email address].]
CONTACT US
If you have any questions about this Privacy Policy, please contact us at:
Email address: customercare@usbiotek.com
Mailing address: 16020 Linden Ave N, Shoreline, WA 98133, USA
© 2021 US BioTek Laboratories, LLC. All Rights Reserved.